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CATCH A WAVE

With its latest men’s fragrance, Prada imagines the ocean through a 21st-century lens

The ocean runs deep in Prada’s Luna Rossa fragrance collection. Inspired by the America’s Cup, the prestigious sailing prize and the world’s oldest trophy in international sport, Luna Rossa shares its name with Italy’s sailing team. Now, Prada is diving into new waters with its latest iteration, a bright, leathery scent.

Conceptually, Luna Rossa Ocean takes inspiration from how technology can be used to empower your own destiny. To that end, master perfumers Anne Flipo and Carlos Benaim collaborated on the scent from opposite sides of the Atlantic – Benaim in New York and Flipo in Paris. The result features top notes of bergamot, pink pepper and armoise plants, a heart of iris, lavender and a saffron accord with a base of vetiver, musks and patchouli. Evocative of ocean waters under a night sky, the deep blue bottle features Prada’s signature red line and a red dot on the cap that symbolizes its namesake cardinal moon.

Making a splash in the seaworthy campaign for Luna Rossa Ocean is a new celebrity face for the brand, actor Jake Gyllenhaal, who says he loves what Prada stands for: sophistication that’s also avant-garde. – C.A.

Prada Luna Rossa Ocean, from $90 at drugstores, department stores and Sephora (prada.com).

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2021-09-10T07:00:00.0000000Z

2021-09-10T07:00:00.0000000Z

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