SEEING DOUBLE

Clarins’s new eye serum is inspired by its original skincare pairing

With its dual chamber bottle, Clarins Double Serum was a groundbreaking skin treatment when it was introduced in the 1980s. Now, the French brand is bringing its bestselling technology to the eyes. Double Serum Eye is formulated specifically for the needs of that area’s delicate skin. It’s meant to treat signs of aging, including wrinkles, puffiness and dark circles, as well as an ageless concern – fatigue. “That’s why it’s a transversal serum for you, for your mother, for your grandmother, for all the family,”

Marie-Hélène Lair, Clarins’s responsible innovation director, says.

Double Serum Eye is made up of 96 per cent natural ingredients and contains 13 plant extracts, including turmeric, wild chervil and kiwi. Like its predecessor, it takes advantage of the concept of bio affinity, where the product’s formula mimics the skin’s natural surface for better absorption. “In order to boost the penetration of all the active ingredients within the skin, it is exactly the same proportions, the same composition as the hydrolipidic film. That’s totally new on the market,” Lair says.

“We’re always faithful to our philosophy of listening to women,” she says. “We have to give women the most convenient product texture with the signature of our product: the sensorial experience.”

Clarins Double Serum Eye, $92 at drugstores, departments stores and through clarins.ca.