Mascots are an effective way to promote environmentalism

“Consider implementing anthropomorphism as a low-cost and useful means to facilitate the pro-environmental appeals. ... For instance, hoteliers can add a happy facial expression of the earth to their green signs placed in occupants’ bathrooms to encourage the reuse of towels, as well as discourage the excessive use of other bathroom resources like water and toilet paper.”

— Khoa T. Do et al., Psychology & Marketing