METHODOLOGY

The 2021 Report on Business ranking of Best B2B Brands is based on research produced in partnership with Ipsos. We developed an online survey designed to evaluate 74 brands in seven industry categories (accounting, banking, communications, consulting, enterprise software, group benefits and legal), with evaluated brands chosen based on market share, size and national reach. We fielded the survey to a select pool of business leaders from Jan. 7 through Feb. 16, 2021. The survey results are based on the feedback of 406 respondents in executive roles. Each respondent rated a randomized assortment of business brands they were familiar with, using 42 different attributes related to client engagement, culture, innovation, social responsibility and talent. The 25 brands that scored highest overall, as well as the top three brands in each industry category, are included as 2021 Best B2B Brands winners.