Style news

American undergarment brand Parade has expanded its shipping to Canada, the first time its products have been available outside of the United States. Known for colourful recycled fabrics and contemporary cuts and styles, Parade offers underwear in sizes XS to 3XL and bralettes in sizes XS to 3+. The brand was founded by Cami Tellez in 2019 with a focus on inclusive fit, sustainability and affordability in undergarments. For more information, visit yourparade.com.

Toronto-based illustration studio Humble Raja has partnered with luxury playing-card producers Art of Play on a new project. The Forbidden Forest Playing Cards is a deck of cards that celebrate South Asian mythology. Housed in a letter-pressed and handassembled box, the cards feature illustrations that reference ancient artifacts, paintings, sculptures and the childhood memories of Humble Raja founders Bhavesh and Reena Mistry, who explore and share South Asian identity with their work. For more information, visit humbleraja.com.

Canadian jewellery brand Mejuri has reopened its Toronto piercing studio. Exclusively using threadless flat-back studs made of 14-carat yellow and white solid gold, The Piercing Studio offers piercings on the ear lobe, stacked lobe, upper lobe, midi, helix, inner helix, conch and tragus. Earrings are Mejuri’s top revenue-driving product category, and the brand once had 2,000 people attend one of its piercing parties over a single weekend. Known for its delicate, minimalist designs, Mejuri’s contemporary styles are popular with a millennial and Gen Z clientele. For more information, visit mejuri.com.

Online outdoor retailer Altitude Sports has added ski and snowboard equipment to its website. Stocking items for all types of terrain, including mountain and backcountry, and for athletes at all levels, Altitude Sports’ offerings will focus on brands such as Armada, Burton, DPS, Salomon and more. For those who want to hit the slopes in a hurry, Altitude Sports offers same-day or next-day delivery to 2,000 cities in Canada from its distribution centre in Montreal. For more information, visit altitude-sports.com.