LEBRON JAMES GETTING INTO PICKEBALL
Four-times NBA champion LeBron James is getting into the pickleball business, as his firm LRMR Ventures headlines a new ownership group buying a team with Major League Pickleball (MLP). The four-times NBA MVP is joined by fellow basketball greats Draymond Green and Kevin Love, as well as investment firm SC Holdings and others, the elite North American league said on Wednesday. MLP founder Steve Kuhn said the investment would be instrumental in helping the league achieve its goal of reaching 40 million pickleball players by 2030. Pickleball is a fast-paced paddle sport with similarities to tennis, though played on a much smaller court with a net using a perforated plastic ball.
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2022-09-29T07:00:00.0000000Z
2022-09-29T07:00:00.0000000Z
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