Style down the aisle

Earlier this year, Montreal women’s wear brand Noémiah took its first steps into the bridal category, joining contemporary fashion brands such as Staud in bringing a fresh take to wedding wear. Known for her work with silk organza, designer Noémie Vaillancourt says it was her own engagement, and specifically her considerations of what would happen to her dress after the big day, that inspired her to get into bridal. “That idea obsessed me as we work hard to incorporate sustainability at the core of every design, decision and direction,” Vaillancourt says. The result is Cher Amour, a contemporary bridal collection cut exclusively of silk. It features unconventional bridal styles, including a shirt dress and separates, as well as accessories such as veils, flower combs, chokers and brooches. To further explore sustainability in bridal wear, she opted to incorporate low-impact fasteners instead of traditional zippers or plastic buttons and is inviting brides to switch up their wedding dresses with natural dyes. “Offering a second life to a wedding dress by dyeing it with local flowers once the big day has passed is a unique way to prolong our product lifecycle.”